We both studied marketing and spent years looking at the same thing: how to help a small business keep its customers. Big chains have apps, data and whole teams for it. The café or salon on the corner has none of that – and yet for them a returning customer is a matter of survival.
Paper cards get lost, and no one downloads a dedicated app. So we built Walio: loyalty that lives in the phone, where the customer won't lose it, and that you can get running in a few minutes with no IT.
We're building the tool we'd want to have ourselves if we ran a venue.