Case study

Kafáček: a loyalty card that brings customers back

The Kafáček café in Orlová swapped paper punch cards for digital stamps in Apple and Google Wallet. After a year of use, the data is clear – customers keep coming back and the program paid off many times over.

Results in numbers

77% of customers came back at least a second time after getting the card

1,250+ visits with the card stamps scanned over a year of use

7.6 visits per customer average across active cards

125 rewards handed out every 10th coffee free

210 cards issued +35 in the last month alone

45% of customers with 5+ visits the core of loyal guests

Aggregated data from the Walio app for the period April 2025 – June 2026. No personal customer data.

Return

Repeat visits that count

A loyalty program shouldn't just look good – it should bring customers back. At Kafáček, repeat visits make up the vast majority of business and far exceed the price of Walio.

1,090+ repeat visits visits beyond the first sign-up

≈ €6,500 revenue from repeat visits estimate at an average spend of ~€6

> 10× return on the price of Walio repeat visits vs. the plan over the same period

The revenue estimate is based on the number of scanned visits and an indicative average spend of €6; it serves as an illustration of the return, not as an accounting figure.

„At Kafáček, Walio let us switch to digital stamps and it's a huge simplification. Customers have the card right in their phone, staff can instantly see the stamp count, and the whole process is fast, convenient and paper-free.“

Ing. Gabriela Pilchová, DiS.

owner, Kafáček (Orlová)

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