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Tips for small businesses
How to build loyalty programs, use Wallet cards, and bring customers back.
Points or stamps? Choose by the spread of spend
A stamp per visit rewards whoever comes often and spends little. When to switch to points, how to set their value, and when not to run a program.
Read article →How to keep salon clients coming back: loyalty by interval
In a salon it is not the number of visits that counts but the interval between them. How to set the threshold and rewards for hair and beauty.
Read article →How to keep gym members: churn starts as a drop in attendance
A cancellation is a late signal. Why churn shows up in attendance, what to reward when members pay a flat fee, and how to reach someone who stopped coming.
Read article →Loyalty stamps in a bakery: the program is decided by seconds
In a bakery it is speed at the counter that decides, not the reward. What threshold suits a €3 spend, and when not to offer the card at all.
Read article →Self-made wallet passes in iOS 27: what it means for your loyalty programme
iOS 27 lets customers create their own Wallet pass from any QR code. What such a pass can do, what it can't, and why it doesn't affect your loyalty cards.
Read article →How to tell whether a loyalty program is working: the numbers to watch
The number of cards issued says nothing about whether a loyalty program works. Four metrics that show whether it pays off, and how to work out your return.
Read article →Loyalty cards for restaurants: what works and what doesn't
Loyalty cards work differently in a restaurant than in a café. How to choose between stamps and points, and what to reward at higher spends.
Read article →Loyalty programs and GDPR: what a small business has to get right
A loyalty program means processing personal data. Which legal basis you need, when consent is required and how long to keep data.
Read article →A loyalty program without your own mobile app
Your own mobile app rarely makes sense for a small venue's loyalty program. Why nobody installs it and what to do instead: a Wallet card.
Read article →A loyalty card in Apple Wallet and Google Wallet: how it works and how to roll it out
How a loyalty card in Apple Wallet and Google Wallet works, how customers add it without an app, and how to roll it out in your business in a few minutes.
Read article →What a loyalty program costs for a small business (and when it pays off)
What does a loyalty program cost and how long until it pays for itself? Real costs, a return model and when a digital card is worth it.
Read article →How to set up a loyalty program for a café: a guide
Learn to set up a loyalty program for a café step by step: rewards, staff and technology. A practical process that increases repeat customer visits.
Read article →How to use Wallet notifications without spam: a practical guide
When to send a Wallet message, to whom and how often so it does not read as spam. Segmentation and timing rules, plus our own delivery data.
Read article →Why Wallet loyalty cards work better than paper ones
Why a Wallet card works better than a paper one: fewer losses, a message straight to the screen and real customer data. With honest limits.
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