ROI calculator

See how loyalty pays off

A loyal customer comes back more often and spends more. Set the values to match your business and see how much Walio can earn you.

How well the program catches on

Realistic: about 40% of customers join and come back roughly once a month on top.

This is a rough estimate based on the values you enter, not a guarantee of results. We calculate the return against the Growth plan (€40/mo).

Extra revenue per month

€960

Per year €11,520
Return on plan 24×
Extra visits / month 160
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Free plan for small businesses.

This isn't wishful thinking: at the Kafáček café 77% of customers came back, and repeat visits brought in roughly €6,560 in extra revenue. Read the full case study →

Frequently asked questions

Have more questions? Write to us or call. We'll figure it all out together.

From the values you enter: customers per month and average spend per visit. On top of that you pick a scenario for how well the program catches on – what share of guests join it and how many extra visits they make. Nothing else goes into the calculation, no hidden constant.

The calculator is an estimate, not a guarantee. That is why it offers three scenarios, and the default realistic one assumes about 40% of customers join and come back one extra time a month. If you are unsure, use the cautious scenario – it is deliberately more sober.

It is additional revenue, not profit. Subtract the cost of the reward (a free coffee, a discount) and your own margin according to your business. The return is calculated against the price of the Growth plan, €40 per month.

Drag the average spend slider down and the result recalculates instantly. The maths is linear: half the spend means half the additional revenue, while the number of extra visits stays the same.

Yes. At the Kafáček café in Orlová 77% of customers came back and repeat visits brought in roughly €6,560 in extra revenue. The full numbers and how they set the program up are in the case study.

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