Free
Free forever for the smallest businesses – a loyalty card with no payment and no commitment.
- 25 active cards free forever
- 1 location
- Apple & Google Wallet card
- QR code and scanner from the staff's phone
- 1 push campaign per month
No hidden fees, no activation fee. Start for free on the Free plan.
Save -16 % with yearly billing (charged once a year). Prices are final – we are not VAT registered.
5+ locations? We'll prepare a custom Enterprise plan. →
Free forever for the smallest businesses – a loyalty card with no payment and no commitment.
One business that wants to get a loyalty program going and, above all, see that it pays off.
A business that wants not only to win customers but to keep them automatically.
An established business that wants to get the most out of loyalty and manage it down to the detail.
| Feature | Free | Start | Growth Most popular | Pro |
|---|---|---|---|---|
| Loyalty program | ||||
| Active cards included | 25 | 500 | 2,000 | unlimited |
| Locations | 1 | 1 | + more (+$39) | + more (+$35) |
| Scanning devices | 1 | 2 | 4 (+4 per location) | unlimited |
| Apple & Google Wallet card in your branding | Ano | Ano | Ano | Ano |
| QR code at the till + scanner on the staff's phone | Ano | Ano | Ano | Ano |
| Statistics and customer database | Ano | Ano | Ano | Ano |
| Statistics history | 30 days | 90 days | unlimited | unlimited |
| "What Walio brought you" overview (ROI) | Not included | Ano | Ano | Ano |
| Campaigns and automation | ||||
| Automatic welcome push | Ano | Ano | Ano | Ano |
| Customer segmentation | Not included | Not included | Ano | Ano |
| Manual push campaigns | 1 / mo. | 4 / mo. | unlimited | unlimited |
| One step from a reward | Not included | Ano | Ano | Ano |
| Behavioral automation | Not included | Not included | Ano | Ano |
| Vouchers and discount promotions | Not included | Not included | Ano | Ano |
| Voucher campaign results | Not included | Not included | Ano | Ano |
| "Voucher expires soon" reminder | Not included | Not included | Ano | Ano |
| Prepaid gift vouchers | Not included | Not included | Ano | Ano |
| Collecting Google reviews | Not included | Not included | Ano | Ano |
| Monthly performance report by email | Not included | short | full | full |
| Personal automation | Not included | Not included | Not included | Ano |
| Automation with a voucher attached | Not included | Not included | Not included | Ano |
| Interest collection and customer tags | Ano | Ano | Ano | Ano |
| Targeting campaigns by tag | Not included | Not included | Not included | Ano |
| Autopilot | Not included | Not included | Not included | Ano |
| Reservations | ||||
| Public reservation page | Not included | Ano | Ano | Ano |
| Email reservation reminders | Not included | Ano | Ano | Ano |
| Services and staff (calendars) | Not included | Not included | Ano | Ano |
| Payment upfront (deposits + vouchers) | Not included | Not included | Not included | Ano |
| Profile and tickets | ||||
| Public business profile (hub) | Ano | Ano | Ano | Ano |
| Tickets and events | Ano | Ano | Ano | Ano |
| Tickets from your online shop (WooCommerce) | Ano | Ano | Ano | Ano |
| Integrations and support | ||||
| Customer list export | Ano | Ano | Ano | Ano |
| Stats and campaign export | Not included | Not included | Ano | Ano |
| Till connection | Not included | Not included | Not included | Ano |
| Stamps for purchases in your shop (WooCommerce) | Not included | Not included | Not included | Ano |
| Integrations and webhooks | Not included | Not included | Not included | Ano |
| English support | Ano | Ano | Ano | Ano |
| Support response time | no SLA | within 72 h | within 48 h | within 24 h |
Chains of several locations, white-label, custom integrations or migration from your current program. When what you need doesn't fit the plans, we build Walio around the way you work – not the other way round.
Work out in a minute how much a loyalty program adds to your monthly and yearly revenue.
Yes. The Free plan is free permanently – no payment, no card details and no commitment. It includes 25 active cards, 1 location and 1 campaign per month. Cards your customers already keep on their phones keep working even after you hit the limit – only the issuing of new ones pauses until you move to a higher plan. You can move to a paid plan for free at any time, and switch back just as easily.
Yes, up or down and whenever you like – you make the change yourself in the portal. An upgrade applies immediately and only the pro-rated remainder of the period is charged; a move to a lower plan takes effect right away and you pay the lower price from the next invoice. You can go back to Free as long as the account fits into it (25 active cards and one location) – for larger programs get in touch and we'll sort it out.
No – we are not VAT registered, so the prices shown are final and nothing is added to them. That applies to every client, including those who started with us earlier.
No. Every modern phone comes with Apple Wallet and Google Wallet pre-installed. The customer scans the QR code and has the card in their wallet within seconds – no downloading or registration.
Today. Registration and the setup wizard take about 5 minutes. Once you finish, you can hand out the card to customers.
Staff scan the customer's QR code from a phone or a paired tablet, and the stamp or points are credited instantly. No extra hardware is needed.
We'll notify you in time and suggest a suitable upgrade. Cards customers already keep on their phones always keep working – once you hit capacity, only the issuing of new cards pauses until you move to a higher plan. The Pro plan has no card limit.
No. The limit counts cards, not devices. One customer is one card, even when they keep it on an iPhone and an Apple Watch at the same time, or add it again after switching phones – all it takes is the same e-mail address. Stamps and rewards are identical everywhere, because it is still the same card. Only a new customer counts towards the limit.
From the Growth plan you add more locations under one account for $39/mo. (Pro $35) per location – you choose the number right at registration, or add them anytime later in the portal. Your customer has one card valid across all your locations; each location has its own statistics, scanning device and Google review link, and you manage it all from a single login. On Growth, each location also adds 2,000 active cards and 4 scanning devices, so a chain doesn’t hit the ceiling sooner than a single business. For chains of 5+ locations we'll prepare a custom Enterprise offer.
Yes, on the Pro plan. Walio connects to the Storyous till: stamps and rewards are added from the receipt without scanning, and the portal shows who buys what. On the other plans, loyalty runs on a QR scan with no changes to your till. You can download your customer list as a CSV on every plan – it is your data. Exporting stats and campaign results comes with the Growth plan and up.