Case study
Kafáček: a loyalty card that brings customers back
The Orlová café swapped paper punch cards for stamps in Apple and Google Wallet. This is its first year in numbers.
Results in numbers
53% of customers came back at least two visits on different days (93 of 175 cards)
629 visits with the card from 988 stamps; several stamps on the same day count as one visit
454 repeat visits every visit after the first, 72% of all visits
3.6 visits per customer average per card that came in at least once; median 2
183 cards issued in the first year
19% of customers with 5+ visits 33 regulars
Aggregated data from the Walio app for the first year, April 2025 – March 2026. A visit is a card scanned on a given day; shares and averages are based on the 175 cards that came in at least once. No personal customer data.
„At Kafáček, Walio let us switch to digital stamps and it's a huge simplification. Customers have the card right in their phone, staff can instantly see the stamp count, and the whole process is fast, convenient and paper-free.“
owner, Kafáček (Orlová)
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