Feature

Your own customer database, controlled by you

Every card added is a new contact in your database, not on a social network you don't control. Your customers, your communication. You can segment them and reach them precisely, always GDPR-compliant.

Try for free Pricing & plans

Free plan for small businesses.

  • Your customers, your data
  • Customer segmentation
  • GDPR, servers in the EU
Customer detail in the Walio portal: visits, stamps, tags and history

Why keep customers in your own database

You don’t own your social followers. One algorithm change and the reach is gone.

With Walio every card is a contact in your own database. You know who comes and how often, and you reach them directly.

How your customer database comes together

  1. The customer saves the card

    When the card is issued they enter their name, contact details and consent to data processing. That creates the record – you retype nothing by hand.

  2. Every scan adds to the history

    Each stamp records a visit against that customer. Over time the card shows the number of visits and when they were last in.

  3. You split customers into groups

    Separate new arrivals, your most loyal regulars or people who have not been in for a while. The segment decides who gets what.

  4. You use the data to reach out

    Send the chosen segment a push notification, or let an automatic reminder go out to them. You can export the whole database at any time.

What your own database brings you and how you work with it in the portal.

Example
Customer sign-up settings in the Walio portal

With every card issued, your own customer database grows – not the follower count on a network you don't control.

Choose what to ask when a card is saved.

Customer purchases and visits in the Walio portal

For each customer you'll see their visit count and when they were last in. You'll know who is a regular and who is drifting away.

Visits, spend and favourites for every customer.

Picking a customer group for a campaign in the Walio portal

Split customers by behaviour – for example new, most loyal or inactive – and send each group a different offer.

Groups are ready to pick when you send a campaign.

The screens are from the portal; the customers are examples.

On top of that

  • Direct communication, no middleman

    Reach customers with a push message straight to their phone. No algorithm between you and your audience.

  • GDPR-compliant data

    Data is encrypted and stored on servers in the EU. Processing complies with GDPR and the control is yours.

  • Export and overview in one place

    You have the database neatly in the Walio portal. You see the growth in cards and customer activity over time.

Pricing

Plans from $0

Choose the plan that fits your needs. See the full overview in pricing.

Free

Free

Forever, no commitment

A loyalty card in Wallet and a QR code. Try Walio with no risk.

Start

$41 / mo

with annual billing (otherwise $49)

Wallet card, QR code, basic statistics. Everything for the first step.

Growth

$75 / mo

with annual billing (otherwise $89)

Push campaigns and a monthly report on top. Customers come back on their own.

Pro

$117 / mo

with annual billing (otherwise $139)

Personal automation, offer recommendations and unlimited push campaigns.

Frequently asked questions

Have more questions? Write to us or call. We'll figure it all out together.

The data is yours. Walio only processes it as the tool provider; you keep control of the customer database. Unlike followers on a social network, you can't lose this contact because a foreign platform changed.

Yes. Data is encrypted and stored on servers in the European Union in line with GDPR. Processing follows the applicable rules and full control stays on your side.

You can split customers by behaviour – for example into new, most loyal or those who haven't been in for a while. You then send each group a different push message or offer.

You see the contact details the customer filled in when saving the card, their visit count, collected stamps or points, and the date of their last visit. From that you'll know who is a regular and who is drifting away.

You have the overview of customers and their activity available in the Walio portal. You can download your customer list as a CSV on every plan – it is your data. Exporting visit stats and campaign results comes with the Growth plan and up.

Build your own customer database, not a following on someone else's network.

Every card you issue is a new contact that is yours. Try Walio for free and gain an overview of your customers plus a direct channel to reach them.

  • Your customers, your data
  • Customer segmentation
  • GDPR, servers in the EU
Try for free